SportsPro has ranked Eugenie Bouchard No.1 on its World's 50 Most Marketable Athletes 2015 list

SportsPro has ranked Eugenie Bouchard No.1 on its World's 50 Most Marketable Athletes 2015 list, saying she could become the face of the sport in the next few years. 

Athletes were ranked against criteria including age, home market, charisma, willingness to be marketed and crossover appeal, following several weeks of analysis by SportsPro and external industry experts. 

"These rankings are not about pinpointing the most commercially valuable athlete in the world today, but rather they are an attempt to identify marketing potential over the next three years," SportsPro editorial director James Emmett said. "Genie Bouchard has struggled on the court since a standout season in 2014, but she has time on her side, and all the attributes to succeed Maria Sharapova and Serena Williams as the face of the most commercially successful women's sport on the planet.