Maria Sharapova continues to grow the entrepreneurial side of her brand - it was announced on Friday she is now a co-owner of Supergoop!, a multi-functional skincare line. Supergoop! - whose mission is to elevate skin cancer awareness alongside the many skincare and beauty benefits attributed to applying UV protection every single day - is the only prestige skincare brand out there completely dedicated to UV protection innovations and research and development. It is also dedicated to delivering healthy, multi-functional skincare formulas free of controversial ingredients. "I'm thrilled to be partnering with Supergoop!," Sharapova said. "As an avid user of Supergoop! daily, for a number of years, I was drawn to not only the quality of the product, but also the opportunity to educate people around the world about the importance of practicing safe sun habits every day." Sharapova's decision to personally invest in Supergoop! supports her interest to take part in burgeoning trends in the beauty category. The brand has achieved average annual triple digit growth since its launch at retail back in 2007; with Sharapova a key player in the company now, it plans to further strengthen its domestic distribution and expand internationally within the next five years. Together, Sharapova and Founder & CEO Holly Thaggard aim to spread the sun-safety message and educate the global community to realize the benefits of adding sun protection into their daily routine. Through a campaign that focuses on engaging activations year round, not just during the traditional sun months, Supergoop! and Sharapova will challenge consumers to think past "sunscreen" and seasonal use of sun protection and instead see it as an essential start to a healthy life habit. Sharapova will be the ambassador, spreading the word as to the benefits of practicing safe sun habits with people across the globe, and will connect with fans and consumers through social media and select retail activations.
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